Ultimate Guide to The Ordinary

Perhaps the best aspect of The Ordinary, which attracts many people to this brand, is how clear they are with their products. Putting the contents of the jar before the packaging and branding, the products are super clear about their ingredients and the very specific strengths present within them. 

For example, with The Ordinary, you’ll be able to know exactly how much retinol you’re using, as it will say 0.5% or 1% on the bottle, whereas a competitors skincare product may simply list retinol in the ingredients and not clarify what strength is used. This could mean there is barely any retinol in the product, making it do little for your skin, but it could also have too high a strength and cause irritation.